Kolkata’s marketing circles woke up today to a shockwave: IAMG Group, one of India’s fastest-accelerating creative powerhouses, has officially locked in Zomato and boAt for what is now being called the most daring collaborative advertisement India has ever attempted.
This is not a routine brand moment.
This is a massive industry disruption — one shoot, one day, one vision, two giants, and one creative group leading the charge.
After the roar of IAMG’s Global Advertising Campaign – I with SuperU, where the Har Dharmik Ranveer Singh ad became a nationwide phenomenon, the expectations from the second edition were already sky-high. But no one expected the group to pull off a collaboration of this scale — and certainly not so soon.
A Campaign Designed to Eclipse Everything Before It
IAMG Group’s upcoming Global Advertising Campaign – II features the theme:
“WE RHYME TOGETHER. WE DINE TOGETHER.”
A line that perfectly fuses Zomato’s food culture and boAt’s iconic audio identity — cleverly stitched with IAMG’s reputation for fierce, culture-driven storytelling.
Industry insiders say this campaign is built to dominate digital, shake the ad world, and solidify IAMG Group’s rising position as Delhi’s next major advertising authority — with Kolkata now being one of the first regions amplifying its momentum.
Creators, Models, Vision—All Fuelled by Content
IAMG Group’s philosophy is simple yet dangerous for competitors:
content first, glamour later.
Their rapid rise has been powered by bold scripts, unfiltered ideation, and the ability to make even a 10-second clip feel like a cinematic story.
That’s precisely why top brands are gravitating toward them — fast.
For the Zomato × boAt historic shoot, IAMG is bringing together a curated selection of creators and models, all led by a production blueprint that prioritizes authenticity, punch, and emotional recall.
Why Kolkata Should Pay Attention
Kolkata may be far from the Delhi studios where this campaign will come alive, but its impact will hit every market.
Marketing analysts predict that if this campaign pops — and the early buzz suggests it will — IAMG Group could soon be stepping into national-level dominance.
And when an agency begins rewriting the rules, the ripple always reaches Kolkata first — a city known for recognizing creativity before the rest of the country catches up.
A New Benchmark Begins Now
Zomato. boAt. IAMG Group.
Three names.
One explosive moment.
Kolkata Mirror will be tracking every update — because history, it seems, is being shot in real time.
